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Sears and Kmart Celebrities Join Nation’s Top Designers at the Sixth Annual Design on a Dime Extravaganza
(this artile was featured in WSJ.com, Forbes.com, CBS.com, BNET.com and many others)
Actress and Designer Jaclyn Smith, TV Designer Ty Pennington, Evan Santi Landscape Designer to the stars, Outdoor Living Guru Leslie Segrete, and Country Living Editor-in-Chief Sarah Gray Miller Offer a Preview of Upcoming Fall 2010 Collections

HOFFMAN ESTATES, Ill., April 29 /PRNewswire-FirstCall/ — Raising the bar on home design, leading retailers Sears and Kmart will team up with Housing Works Thrift Shops for the second time to present the sixth annual Design on a Dime Extravaganza on May 6-8 in New York City. The exclusive preview will showcase stylized vignettes with designs from the Kmart and Sears Fall 2010 home collections, celebrating the creative works of Jaclyn Smith, Ty Pennington, and one of America’s top shelter magazines, Country Living. Also joining the team for her first collaboration will be Leslie Segrete, who will make an appearance at the VIP reception to offer design-specific advice on outdoor living to guests. In addition, an impressive ensemble of top designers from the Sears Holdings Home Design office will be on-site to talk through the trends and innovations that inspired the fall collections. Each season the Sears Holdings Design team, consisting of more than 200 designers, travels the world in search of new ways to bring the best in style and quality to Sears and Kmart customers.

Design on a Dime is New York City’s most popular interior design charity event. In celebration of its sixth anniversary, 50 of the world’s top interior designers will create unforgettable room vignettes with new merchandise, which is donated and then sold for 60 to 80 percent off retail pricing. Since its inception, Design on a Dime has raised more than $2 million for Housing Works, Inc., New York’s largest AIDS service organization. Last year’s Design on a Dime Extravaganza – which represented Sears’ and Kmart’s debut as the major sponsor – raised more than $600,000 for Housing Works.

“Sears and Kmart are enormously pleased to be partnering with Housing Works for the second year in a row,” said Doug Wurl, VP/GMM of Sears Holdings’ Home Fashions. “Having a presence among such notable industry talent allows us an incredible opportunity to premiere our collections and showcase the abilities of our own designers – all while contributing to a very special cause.”

This year Kmart celebrates the 25th anniversary of its partnership with actress and designer Jaclyn Smith. An iconic beauty, Smith will personally unveil her latest designs at the VIP reception within The Jaclyn Smith Home and Outdoor Living Collections – sold exclusively at Kmart.

“I’m so proud to be celebrating 25 wonderful years with Kmart at The Design on a Dime extravaganza,” said Jaclyn Smith. “Since the launch of the expanded Jaclyn Smith line last fall, this event provides customers with an opportunity to see how an entire living space can come together seamlessly and beautifully.”

Ty Pennington, host of Extreme Makeover: Home Edition, will also attend the VIP reception, providing attendees with a hands-on, sneak peek at the forecasted fall trends for 2010. Pennington will bring guests up close and personal to his latest designs within his home line, Ty Pennington Style – sold exclusively at Sears. He will demonstrate how easy and affordable it can be to incorporate the hottest colors, techniques and trends for the season into any home.

TV design personality Leslie Segrete, who appeared on TLC’s While You Were Out and Trading Spaces, and the host of A&E’s new series $100 Makeover premiering on Saturday, June 19, will add a new element to the mix during this year’s Design on a Dime event by providing tips on how to incorporate your personal style beyond the walls of your home. Segrete will show guests simple ways to transform an outdoor space into a special personal sanctuary that can be enjoyed by all throughout the seasons. The floral pieces and container gardens for the space will be provided by Urban Plantscapes, a New York-based company focusing on green gardening that doesn’t use chemicals or inorganic fertilizers.

Sarah Gray Miller, Country Living magazine’s editor-in-chief, will also be on-hand at the VIP reception to showcase new offerings from the Country Living collection. Featuring fresh home decor that is a tribute to authentic design, lasting quality and inviting comfort, the Country Living collection includes affordable bedding and bath, tabletop, furniture, home décor and outdoor living products.

Ty Pennington, Evan Santi, Jaclyn Smith, Leslie Segrete and Sarah Gray Miller will make their special appearances at the event from 6 to 9 p.m. on May 6 at the Design on a Dime VIP reception, located at the Metropolitan Pavilion at 125 West 18th Street. Ticket prices start at $150. To purchase tickets or for more information, visit www.housingworks.org/dime or call 347-473-7457. The May 6VIP event is followed by free and open-to-the-public shopping from 10 a.m. to 6 p.m. May 7 – 8.

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